Marketing for PRP service will require clinical, professional, technical, and social expertise.  Marketing personnel will meet the expectation and maintain the ethical standards set by the corporation in all areas of marketing, customer service and customer support.  In the following paragraphs will be a statement of the responsibilities of service marketers, along with their designated area, client base, knowledge base, time allocation, conduct statement, and reimbursement regimen.  

 Responsibilities Of Service Marketers

1. Establish first contacts monthly until designated area has been maxed-out

   • These contacts can be established by telephone or office visit (by appointments or walk-ins)

   • It is recommended to make the first calls or visits all within the first week of the month, this leaves the rest of the month for scheduling appointments

   • First contact objective is to schedule an appointment with the physician to discuss the benefits of PRP service offered by an experienced and professional company

    

2. Establish minimum of 5 solid appointments with physicians who are interested and ready to use PRP in their existing practice.

   • Physicians who are excited about PRP, and who want PRP may not necessarily schedule cases.  They must have the patient population that is willing to pay for the PRP enhancement, and the office marketing scheme to make it all work.  We must address these needs up front and offer recommendations to assist with the short comings of the physician’s establishment. 

    

3. Establish minimum of 10 cases per month

   • This is a projected minimum that should be easily met.  If it is not achieved don’t be discouraged, you will get your cases scheduled.

    

4. Managing and maintaining your accounts

   • Once an account is established, follow up calls and visits will be required to help maintain your presence there.  Physicians have short memories, out of site  out of mind.  This also provides you with the opportunity to keep tabs on your competition and their advances.

   • Keeping the physician abreast with new articles and information regarding our service is also helpful and reflects our active status in the present market.

   • Becoming familiar and establishing healthy, common, and professional relationships with the office secretarial and medical staff is very helpful in attaining information and getting cases scheduled.

    

5. Providing service staff for your accounts

   • Interviewing surgical technicians, phlebotomists, RN or CNAs with phlebotomy skills for perdiem position as PRP service providerS.

   • Being sure that you have the staff to cover the cases in your area. 

    

6. Notifying the Main Office of all problems along the way so you may receive assistance and support.  YOU ARE NEVER ALONE, ASSISTANCE IS ALWAYS A PHONE CALL AWAY!

7. Recording and documenting ALL CONTACTS MADE.  Keeping a log of events for each contact.

   • Marketers will be given a calendar where they must log Name, Title, Address, Phone, Fax, Email, and all other pertinent information for each contact.  They will also log appointments, requested days off or days unavailable, and the contact information of their service employees.  Their calendar will be secured and specific for them.  Each marketer should be given an email address.

   • Marketers will also keep a hardcopy of their contacts, appointments, and scheduled cases.  This information must be available to you at all times, so you may confirm appointments and schedule new appointments at any moment.  Organization is key.

Designated Area

1. All service calls and contacts for the designated area above will be directed to the Marketing Personnel designated to that area.

2. Marketing Personnel will return calls within 24 hours and provide for the needs of their clients, and contacts.

Conduct Statement

 All employees will perform cases and conduct themselves in a safe, professional, conscientious, and informative manner.  He/she will maintain the knowledge and skills necessary to educate their patients and clients regarding the use of and benefits of their product.  They will present themselves as respectable representatives of the physicians private practice, and of their corporation when performing cases.  They will utilize sterile technique and maintain universal precautions when performing cases.  Employees will follow policy and procedures of facility

CHART GOALS